Appuru, organic beauty salon in London


Appuru is a natural organic beauty boutique and salon in Pimlico, central London. And given that it’s a four minute walk from my home (we Londoners are precise when it comes to distance on foot) I’m confused as to why it took me so long to visit.

A few weeks ago I took the leap (well, aforementioned four minute stroll) over, snotty toddler in tow. And boy am I glad I did.

The ground floor of Appuru has a decent selection of natural and organic skincare and make-up brands and there is a small elegant treatment room down a spiral staircase (so no good for those with mobility issues or prams).

They could not have been more accommodating of the tiny terror, who sat on a chair in the treatment room munching a snack whilst the lovely Caroline got down to business, chatting to him (and me) and intervening where necessary (a toy dropped on the floor, a very minor choking incident…).

I was going for a wax – I’ll spare you the details – but Caroline’s technique was speedy, virtually pain-free and precise. They offer two types of wax, a basic one and a synthetic version called Angelic which is better for sensitive skins and those prone to ingrown hairs. Neither are all natural, but totally natural wax is hard to come by (if you’re a purist try sugaring instead) and as it’s only on the skin for a moment I’m not terribly fussed.

Caroline used organic beauty brand Pinks Boutique pre and post wax products on me. I’ve been a fan of Pinks Boutique since I purchased their Try Me box from Naturisimo*, but I hadn’t realised they also carried a line aimed at salons. I’m convinced Caroline’s use of these products was part of the reason my skin felt so soft and comfortable afterwards; there was none of the usual nasty sensitivity from alcohol wipes and cheap highly perfumed creams.


Pinks Boutique Try Me Set

The price was as pain-free as the treatment with an underarm wax costing £14 and combination discounts available if you are waxing more than one area. Pretty average price-wise for London and I would say verging on cheap on the organic beauty spectrum.

More details of the treatments on offer are on the Appuru website, but it’s also worth giving them a call as I’m not sure everything is listed. Caroline mentioned a Pinks Boutique facial, which I’m dying to book in for, but I can’t see it on the site or the leaflet I was given.

A great find, whether you’re a local or not.

*The Pinks Boutique Try Me box that I originally bought is no longer available, although they have a couple of others. From the products I tried I was particularly taken with the Anti-Ageing Serum and the Rose Face and Body Balm, as a night-cream for the face. Will almost certainly repurchase the Rose Face and Body Balm.

3 thoughts on “Appuru, organic beauty salon in London

  1. Pingback: Organic beauty online: where to buy | Joli Naturellement

  2. Thank you so much for your lovely review! I am so glad to hear you had a great experience at appuru 😊.

    For a Pinks Boutique facial, book our ‘appuru Organic Facial’. With this facial the therapists usually use the organic products that they feel are best for your skin, from a selection of brands. However, Pinks Boutique can be requested if that is your preference – just drop us an email beforehand, so that the room/products can be set up accordingly.

    Looking forwards to seeing you again soon

    Karen (Owner) xx

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